JAMESTOWN - Jamestown Business College students put their classroom lessons to good use this winter, as they designed a fundraising campaign to benefit the Make-A- Wish Foundation of Western New York.
As a joint project between two JBC marketing classes, students were charged with designing two separate fundraising efforts from start to finish to benefit an area organization. The students researched and selected products to sell, selected an organization, established goals and budgets, created marketing campaigns and organized all logistics of the project. Students sold mugs, apparel, flowers and balloons as part of their efforts.
JBC instructors Kathy Reisenweber and Todd Melquist, who organized the effort, said that the students did a good job of incorporating lessons from the classroom directly into the project. Melquist said: "Students were excited to market their products and get the college community involved. I was pleased with their efforts and the outcome."
JBC students and faculty are shown at the balloon launch that concluded fundraising efforts for the Make-A-Wish Foundation of Western New York.
A balloon release was also held to conclude the fundraising efforts. As a result of the project, students were able to generate a donation of over $600 to the Make-A-Wish Foundation of Western New York.
Jamestown Business College offers business-focused Associate and Bachelor degrees and certificate programs that include targeted professional development activities. For more information on registering for these programs, call 664-5100 or visit us online at www.JamestownBusinessCollege.edu.