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Tops Friendly Markets introduces ‘click-to-card’ e-coupons

October 3, 2012
Westfield Republican / Mayville Sentinel News

WILLIAMSVILLE - Tops Friendly Markets, a leading full-service grocery retailer in upstate New York and northern Pennsylvania, recently announced the introduction Click-to-Card Coupons located on Tops' new Coupon Central savings center, on the company's web site.

Click-to-Card coupons are electronic, paper-less e-coupons that can be added directly to shoppers' Tops BonusPlus or BonusCard and redeemed upon checkout. Customers who visit Coupon Central savings on Tops website,, can find SmartSource Internet printable coupons, current Catalina checkout coupon offers and now Click-to-Card coupons. Customers can also take advantage of a digital tie-in of Click-to-Card coupons available on sale items in Tops' online weekly ad and the recipe section of the Tops website, as well as Tops' full-featured mobile website,

"We're always looking for ways to offer our customers an enhanced shopping experience," Tops' president and CEO Frank Curci said. "The Click-to-Card option allows us to focus on bringing our customers enhanced value while making it even more convenient to save at Tops."

To use Tops' Click-to-Card coupons, customers should:

Visit Tops Markets online - Customers log into their personal, online account at If customers don't have an online account, customers with a Tops BonusPlus or BonusCard can easily register on the Tops Markets website to take advantage of many advanced features including viewing the weekly ad, creating a shopping list, saving favorite recipes and now selecting Click-to-Card coupons;

Clickcoupons - Visit the Click-to-Card coupons page and select the electronic coupons to be added to the shoppers' Tops BonusPlus or BonusCard. Customers can also select coupons through Tops' recipes and the digital weekly ad; and

Print shopping list or use smartphone - Customers' online shopping list will show all of the Click-to-Card coupons they've selected that are loaded on their TOPS BonusPlus or BonusCard. Customers then present their card at checkout, and the Click-to-Card Coupon savings will be automatically subtracted with all other discounts received. Shoppers can add electronic coupons to their Tops BonusPlus or BonusCard using their smartphone or other mobile devices as well.

The Click-to-Card Coupon option is an additional benefit of Tops BonusPlus, which rolled out this past March.

"The key to unlocking value at Tops is through customers' BonusPlus cards," Tops' vice president of sales and marketing Diane Colgan said. "We've automatically upgraded all BonusCard holders to BonusPlus accounts and Click-to-Card Coupons is another great way customers can maximize their savings in an easy way."

This new initiative is designed, implemented and managed in cooperation with Tops by Inmar, and custom web services provided by Webstop. Webstop is a leading provider of digital marketing solutions for the grocery industry. Inmar is a leading provider of digital marketing solutions for the grocery industry. Inmar is a company that operates intelligent commerce networks Tops is the latest retailer to begin employing Inmar's digital promotion solution and with the addition of 132 Tops locations, the rapidly-expanding Inmar Promotion Network now includes nearly 8,000 rooftops. The digital component of the network connects manufacturers and other promotional content providers with retailers and provides those retailers with point-of-sale redemption technology and transaction settlement.

A brief tutorial video on how to use the Click-to-Card coupons can be found on Tops website at

Tops Markets, LLC, is headquartered in Williamsville, N.Y., and operates 132 full-service supermarkets - 127 company-owned and five franchise locations. With more than 14,000 associates, Tops is a leading full-service grocery retailer in upstate New York and northern Pennsylvania. For more information about Tops Markets, visit the company's website at



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