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Automotive rust protection sales up according to Ziebart International Corp.

September 26, 2012
Westfield Republican / Mayville Sentinel News

JAMESTOWN - In response to perceived instability in the economy, cautious consumers are - whether by choice or by necessity - keeping their cars and trucks longer than in previous years.

Generation Xers are now discovering what baby boomers knew in the 1960s and 1970s - rust happens. As a result, interest in vehicle rust protection has risen sharply in the last few years. In fact, reports show that rust protection sales have increased by about 30 percent since 2008.

While it is true the galvanized steel used to make today's vehicles is less susceptible to rust, consumers need to remember it is not without weaknesses. Since the late 1980s, cars have been designed with "uni-body" construction. So instead of the separate body parts being bolted onto a frame, today the body is welded together making it much stronger and safer. The potential problem lies in the thousands of welds it takes to hold it all together. The extreme heat of welding weakens the galvanization, leaving those areas vulnerable. After a few years of exposure to road salt and salt air in the environment, those critical seams can begin to corrode. Vehicle owners are increasingly aware of this issue and are investing in expertly applied rust protection to help them keep their vehicles on the road.

The technical department at Ziebart International Corporation exhaustively breaks down and evaluates each new make and model vehicle every year. It finds and photographs vulnerable and sometimes hidden areas to provide Ziebart technicians with exact, written specifications for accessing and protecting them.

OEM corrosion warranties are certainly more complete and longer-lived than those of the past. Some go as far as to warrant against rust-through for five or more years. Be reminded the truth lies in the "What Is Not Covered" section of the small print. Many manufacturers explicitly state the warranty does not cover damage caused by road salt or salt air in the environment. Since these are the main catalysts leading to vehicle rust, educated car buyers are turning to aftermarket rust proofers with much more comprehensive warranties to protect their investment.

Ziebart is the world's leading name in automotive services that renew, protect, preserve and enhance the appearance of cars and trucks. Since 1959, when Kurt Ziebart invented vehicle rust protection in Detroit, Mich., Ziebart has developed its own renowned products, tools and technology to keep up with the growing needs of automotive enthusiasts and general motorists. Though Ziebart is most widely known for rust protection, it also offers a full line of appearance and protection services for both the interior and exterior of vehicles including anti-bacterial detailing, RhinoLinings, window tint, paint protection film, truck and car accessories as well as scratch repair services. For more information, contact Ziebart of Jamestown at 664-6969, email or visit



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