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Howard Hanna Holt Real Estate announces increased focus on technology

September 5, 2012
Westfield Republican / Mayville Sentinel News

Chautauqua County headquartered Howard Hanna Holt Real Estate, citing a changing industry, has announced an adaptation of their business model, with an increased focus on web and tech-based initiatives.

"The real estate industry has changed dramatically during the quarter of a century we've been in business," company Vice-President Steve Holt said. "We pride ourselves on changing with it, and I believe our 16-consecutive years of increased sales demonstrate that we're succeeding."

"Our efforts are two-fold," principal broker of Howard Hanna Holt Pete Holt said. "We are trying to not only focus on our web visibility, but also it's impact, which means we need to have customers find us online, along with a system and agents who are prepared to serve those customers efficiently."

Article Photos

Submitted photo
Howard Hanna Holt Real Estate has announced an adaptation of its business model with an increased focus on web and tech-based initiatives. Pictured with some of those technologies, from left to right, are: Sales Associate Adele Harrington; Broker Steve Holt; and Broker Associate Lisa Barber.

As part of the ongoing change in the business model, the Main Street satellite office in Westfield is being merged with the Mayville office only seven miles away.

"We are committed to the Westfield marketplace and will continue to expand our presence there," co-owner Diana Holt said. "We live in Westfield, as do more than a dozen of our agents and staff. It is our home. We've listened to our customers and clients who have made it clear that they want us to come to them rather than them to us, so we go where they are, either in person or virtually at www.howardhannaholt.com. We have seen dramatic changes in how our day-to-day business is conducted. There was a time a client had to stop at an office to get property information. Now our listings are viewable at home to buyers on over 300 websites. Our agents don't need to go to an office to send a fax, they can send a pdf anywhere from their smart-phones or tablets. This change permits us to serve the needs of the community more effectively."

Howard Hanna Holt Real Estate offers comprehensive residential and commercial real estate sales, leasing and related services including real property appraisals, property management, development services, vacation property rentals and traditional rentals. Owned by the Holt family, the local affiliate of Howard Hanna Real Estate Services has offices in Fredonia, Mayville and Peek'n Peak Resort and Spa, as well as seasonal offices at the Bemus Bay condominiums and on the grounds of Chautauqua Institution. Howard Hanna Real Estate Services is the third-largest independent real estate company in the United States, the country's fourth-largest full service real estate company and the sixth largest mortgage banking company in the nation. The company serves the Western New York, Pennsylvania, Ohio and West Virginia real estate markets.

 
 

 

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