In the classroom, students learn the functions of management for planning, organizing, implementing and finally controlling the financial stats of an event. At the Buffalo Bisons’ stadium, students toured the facility, met with the VP of Marketing, Director of Promotions, Director of Facilities and two employees on the Event Planning team who do a little bit of everything at the franchise. The students learned first hand what it is like to work in and for a sports franchise by talking to and asking questions of the management teams at the stadium.
Geoff Lundquist, Account Executive for the Buffalo Bisons at Coca Field, led the tour and reviewed all aspects of a typical baseball season. As a result of the tour and lessons in the classroom, Abbey had her students create three different promotions for the team. One was based on ticket packages, one on discount tickets and the last a big name entertainment event at the field.
“Once I saw my students’ presentations, I knew it was a great opportunity for my students to get feedback from an expert in the field,” Abbey said. “Since Geoff has been extremely accommodating to me and my students the past few years, I asked if he would be interested in a video conference to take a look at their presentations.”
From there the real work began with Mike Bayba, Distance Learning Specialist, and his distance learning team. Since Abbey’s classroom is already connected daily to the Forestville class, the next step was connecting Lundquist at the Bisons stadium to both locations. Bayba’s team had Lundquist install software and test the connection. When the day came to present, all locations could participate in the presentations to Abbey’s virtual classroom as if they were all in the same room.
In a letter to Anthony Sprague, Director of Sales, Bayba said , “Geoff’s willingness to share his experience and the Bisons’ inner workings have made this class what business education should be, a place where kids get to experience what the real world is like. Thanks to Geoff, our kids have received a real feel for the business side of sports.”
“It was a pretty cool project,” Andrew Robbins said. “We got to create promotions for Ms. Abbey and then have Geoff tell us what he thought as well.”
Westfield Academy and Central School students from the sports management class take a quick break during a recent tour of Buffalo Bisons Coca Cola Field in Buffalo.