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Westfield’s Verizon Wireless store under new management

July 1, 2010
By Sarah Maurer

WESTFIELD - Westfield’s Verizon Wireless customers will be seeing some new faces behind the counter at the local store on Main Street.

The store is now under the management of Michael Dietzen and his wife, Cindi, who have come to Westfield from Verizon’s Dunkirk location. “The owner of our company decided that he wanted to have a positive change in this location, so he summoned me to come down and take the store over” Dietzen said.

Dietzen has been selling cellular phones for the past 15 years through various companies and is optimistic about working with a new customer base here in Westfield.  “I’m really enjoying meeting a lot of these new faces here in Westfield,” he said. “We’re thrilled to be here and to assist the community with their wireless needs.”

Now into their second week at their new location, the Dietzens are focusing on spreading the word about the transition and building a positive relationship with the community. “I think we excel on giving really good customer service,” Dietzen said.  “To me, the best satisfaction is when we can help out a customer and make them happy.”  He pointed out that his job does not solely revolve around selling products.  “Our primary objective is to assist and help customers with their cellular phone problems—that’s number one.  Not every instance means we need to sell them something.”

The store is currently offering a variety of services to customers.  They offer new lines of service, as well as upgrades to current plans.  Customers who purchase a new phone can also receive discounts on accessories.  The current promotion is a free phone and contact transfer for customers who have existing equipment.  Normally, there would be a fee involved with that service.

Smartphones, such as the Blackberry and the Motorola Droid, are also being promoted.  These phones include a data service.  The current featured phone is the Droid, which runs on an android operating system.  This phone specifically offers unlimited Internet and email for $29.99 and a free GPS system. 

The store’s hours are as follows: Monday through Friday, 10 a.m. to 7 p.m.; Saturday, 10 a.m. to 5 p.m.; Sunday, 12 p.m. to 5 p.m.  The store is located at 71 East Main Street in the R.O.R. building.

Overall, Dietzen has found Verizon to be a solid company to work for, given how well it has held up in the recent economic recession.  “I’ve sold Verizon Wireless products throughout this recession and I would clearly say that Verizon Wireless seems to be pretty recession-proof,” he said. “I was really surprised back when things started to go south for a lot of businesses, there are people who will purchase a phone or add a service and cut back their grocery bill because that’s how badly they want and/or need their phones.”

After one week at the Main Street location, business has been fair.  Although they do aim to sell products, Dietzen, his wife, and their one sales associate have been working hard to sell a message as well.  “We’re not just here to sell phones, we’re here to spread the word that we’re here,” he said.

Dietzen hopes to host a grand reopening at the store in the end of July that will coincide with the Westfield Arts and Crafts festival.  No decisions have been made yet as what promotions will be offered as management is still working on the logistics.  The overall goal, however, will be to raise awareness.


Article Photos

Wireless Express in Westfield is now under new management. The business features a variety of Verizon cell phones and plans, as well as accessories.



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